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How to be social media savvy

Friday, June 09, 2017

As you know, social media is a great way to stay connected with friends, family and the news. However, it can also be a tool of damage and distraction. Social networking sites like Twitter and Facebook did not exist 20 years ago, so your parents did not face the challenge of social media use in college. That said, here are three tips to help you sharpen your social networking skills.

1.      Use your social media to build your brand. Your personal brand is who you want to be and how you present yourself to the world. For current sorority members, your brand is often tied to values. Think about what you value — what is important to you. Everything you consume or post on social media should relate to your values. This will help you prepare for recruitment and show chapter members a glimpse of who you are.

2.      Follow interest groups. Interest groups are another way to show who you are. Follow potential companies you want to work for, your future college and professional organizations related to your desired career. Engaging with people in these groups on social media will keep you informed and show them you are interested. You can also follow your potential campus’s College Panhellenic accounts to keep up to date about recruitment and learn more about sorority life at the school. You control what information you receive, so read wisely.

3.      Nothing is ever really private. Admissions departments and future employers have access to technology that can bypass privacy settings on social media, so even if you think you’re controlling who can see your posts, you really aren’t. Even snaps don’t actually disappear; every snap you have ever sent is stored in a cloud in the Snapchat database. Although it is safer to keep your accounts set to private, don’t use that as an excuse to post inappropriate content. Companies, colleges, parents and sororities also know about "finsta" accounts, so using a different name won't keep people from seeing inappropriate content.

Remember: If you join a sorority, you are representing more than just yourself — you are representing an inter/national organization, your local chapter and your sisters. These tips can help you use social media for good, to show the world your values and build your network.

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